Week #8. In-vuitt-ed.

I took this image at the Louis Vuitton store - South Coast Plaza. From a distance it looked as if the bags and shoes were floating. The lighting for this display came from down-lights as well as side angled-lights. This light is reflected by the gold flowers that attract the eye from a distance. I think they made a good choice of lighting the gold flowers in a way that makes them sparkle, it definitely makes draws the eye and one ends up looking at the retail products. I like the fact that the display is surrounded by complete black, the black makes is pop. This is a great way of focusing the light and controlling the gaze of the audience. I think I would further support this lighting with a soft cool blue to give it a less harsh appearance. In addition, I would rethink the positioning of the side angled-lights as they make the background a bit too bright, taking away from the main focus, which is the Louis Vuitton products on display.