Week #9 Lighting and Commercial Appeal.

My friends and I went to the Nas and Lauryn Hill concert on Saturday night. We were very punctual but there was a long line that went around the block for people to get in. We decided to stop at a nearby bar to quench our thirst with shots of Patron. I was intrigued by the lighting in this bar. The general mood was dim and smoky. They had a lot of multimedia going on and it was in the form of TV screens playing different channels. I think it was a clever move for them to dim down the mood lights and use the television sets and candles as the main lighting sources. Fluorescent lighting would have destroyed the 'sexy'-island feel that they succeeded in creating. The bottles in the middle shelf are lit with a cool almost no-color feel. This lighting has a lot of sex-appeal to me and I looked at them and felt like I was on a beach holiday in Miami. I think it is also strategic to highlight these bottles for commercial appeal. This image (perhaps the no-color lighting) made our throats dry and we found ourselves ordering cocktails.